Sure, an innovative product would allow them to dictate the rules. But I wonder, what kind of innovation they believe to offer here for licensing. AFAICS an exotic CRC method, nothing else. The coding of the user data is standard at best. Compared to the profits they make with their test strips the selling of software might never run up to a reasonable amount. DBMS Pro is anything but a killer application, at least in a technical sense

. So wouldn't it be better for them to attract software developers in order to push the hardware into the market flanked by a diversified portfolio of applications?