Just to rephrase... Rad you are right that moderation is a key... unfortunately that is not the message being sent... "eat 8-10 servings of fresh fruits and vegetables every day"... in other words "more is better". But, as I implied above, the industrially produced food that now lines our store shelves is less nutritious than ever - yes even the fruit - so to get at all those good micro-nutrients, we end up having to eat more of the bad sugar-laden "packaging".
I guess my suggestion for eating fruit is to
buy local produce (preferably organically grown) and in season only 
